Frog Factory is a soft plastics fishing lure brand specializing in top-water frog and toad-shaped baits, a staple in the bass fishing community. This branding project was built from the ground up, with no existing brand assets, name, or direction at the start. The challenge was to create a distinct and memorable identity that would resonate with avid bass fishermen, positioning Frog Factory as a leader in innovative and effective top-water lures.